At First to the Finish, we’re passionate about helping athletes, teams, and coaches perform their best—without breaking the budget. Since 1987, we’ve been proud to offer a full selection of athletic footwear, uniforms, and equipment for high schools, middle schools, and colleges across the country.
What started as one man, Mike Viano started selling shoes out of his car after road races has grown into a full-service athletic supplier based in Edwardsville, Illinois. We specialize in custom printing with screen printing, embroidery, and sublimation. We have partnered with brands, as well as built our own brands to help give teams a great variety of options.
Why Choose First to the Finish?
We know you have options when it comes to athletic gear—but what sets us apart is our commitment to service and price. We offer closeout footwear deals you won’t find elsewhere, and every team we work with is matched with a dedicated sales rep who’s just a call or email away. Whether you’re outfitting an entire team or just need a new pair of spikes, we’re here to help—start to finish.
The Team
Our team is here to support you the whole way! You can always pick up the phone and get a dedicated rep to help you. We strive for efficient and valuable service to take care of you and your team.